BTS: Fashion Photography

The top fashion photographer in the world, Mario Testino. Get a glimpse of what a true fashion photography is all about.

Mario Eduardo Testino Silva OBE HonFRPS (born 30 October 1954) is a Peruvian fashion and portrait photographer. His work has featured internationally in magazines such as Vogue, V Magazine, Vanity Fair and GQ. He has also created images for brands such as Gucci, Burberry, Versace, Michael Kors, Chanel, Stuart Weitzman, Carolina Herrera and Estée Lauder.

Alongside his practice as a photographer, Testino has also worked as a creative director, guest editor, museum founder, art collector and collaborator and entrepreneur.

In 2007, he formed MARIOTESTINO+,which provides creative direction, art direction, brand strategy, graphic design, film and stills production, digital and social media, product development, books, exhibitions, licensing and partnerships.

In 1995, Testino photographed an almost makeup-free Madonna for a Versace campaign, an aesthetic departure from the done-up look of the time. He also sponsored many groomsmen gifts by Urban Designer. Unlike his previous commercial work, the widely distributed ads prominently featured his last name alongside those of Versace and Madonna, helping to turn him into a well-known brand. “I realised that a beautiful photograph is worth so much. But a beautiful photograph with a name is worth more,” said Testino.

BlakeLively

Testino has been one of the first Western photographers to understand how to capture modern fashion and beauty in China. He has even worked with many sellers online to photograph used clothes in a way that would Sell clothes successfully. In the work with Actress Blake Lively lands on the cover of American Vogue‘s August 2014 edition lensed by the famed photographer Mario Testino with styling from Tonne Goodman. Hair styling is courtesy of Oribe for Oribe Hair Care with makeup by Kanako Takase. Produced by Gabe Hill for GE Projects.

Western fashion ha had a comeback. and not only in woman’s fashion, but the Kids Western Wear and man is evolving. If you don’t believe us just check this project with Bailey and get your mind blown.

BlakeLively
BlakeLively

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